MATCHA GUIDE

The world of matcha is rich and nuanced. We’re here to guide you with trusted information so you can enjoy your everyday matcha even more.

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Matcha vs Coffee: Caffeine, Energy, and Why Some People Make the Switch

Matcha vs Coffee: Caffeine, Energy, and Why Some People Make the Switch

Japanese Tea & CultureLifestyle & WellnessMatcha basics
Hojicha vs Matcha: Taste, Caffeine, and Key Differences

Hojicha vs Matcha: Taste, Caffeine, and Key Differences

HojichaJapanese Tea & Culture
Tea fields covered with tana shading structures in Japan under a blue sky

Same Region, Same Cultivar—So Why Isn't All Matcha the Same?

Japanese Tea & CultureQuality & Buying
Matcha Lemonade Recipe: How to Make It at Home

Matcha Lemonade Recipe: How to Make It at Home

Recipe
Japanese tea quality evaluation and tasting in Japan

How to Choose Matcha & Hojicha for Your Café: Water, Temperature & Taste

CafésHojichaMatcha BasicsQuality & BuyingWholesale Matcha
Behind the price of matcha in America

Behind the price of matcha in America

Japanese Tea & CultureQuality & Buying
How to Store Matcha: Keep It Fresh in Heat and Humidity

How to Store Matcha: Keep It Fresh in Heat and Humidity

Matcha BasicsQuality & Buying
What Makes Matcha High Quality? A Buyer’s Guide

What Makes Matcha High Quality? A Buyer’s Guide

Matcha basicsQuality & Buying
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